| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals | 978-0-07-175090-5 | 2011 | Erik Peterson |
| Customer Message Management: Increasing Marketing's Impact on Selling | 978-0-324-31316-1 | 2006 | Diane Emo |
| The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers | 978-1-260-46275-3 | 2020 | Erik Peterson |
| The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale | 978-0-07-184971-5 | 2015 | Erik Peterson · Conrad Smith · Cheryl Geoffrion |
McGraw-Hill · McGraw-Hill Education · South-Western College Publications