H. B · S. B · S H · S. Henderson
| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Marketing management and administrative action | Hardcover | 978-0-07-007923-6 | 1978 | |
| Marketing management and administrative action | Paperback | 978-0-07-007921-2 | 1973 | |
| Marketing management and administrative action | Hardcover | 978-0-07-007922-9 | 1973 | |
| Measuring Advertising Effectiveness | " | 978-0-07-038936-6 | 1963 | D.B. Lucas |