| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning | 978-0-13-355252-2 (0-13-355252-7) | 2014 | Paul Farris · Ronald T. Wilcox |
| Understanding Consumers: Quantitative Approaches | 978-1-269-27667-2 (1-269-27667-0) | 2014 | James R. Evans · Paul W. Farris |