Macmillan · Palgrave Macmillan
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Brand Premium: How Smart Brands Make More Money | 978-1-137-27991-0 (1-137-27991-5) | 2014 |
| The Global Brand | 978-0-230-62056-8 (0-230-62056-6) | 2010 |
| The Global Brand: How to Create and Develop Lasting Brand Value in the World Market | 978-0-230-60622-7 (0-230-60622-9) | 2008 |