| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Key Marketing Metrics: The 50+ metrics every manager needs to know | 978-1-292-21247-0 | 2017 | Paul Farris · Phillip Pfeifer · David Reibstein | |
| Key Marketing Metrics: The 50+ metrics every manager needs to know | 978-0-273-72203-8 | 2008 | Paul W. Farris · Phillip Pfeifer · David Reibstein | |
| Marketing messbar machen: Die 50 wichtigsten Methoden des Marketings, die jeder Manager kennen sollte. Pearson Business | 978-3-8273-7255-0 | 2007 | Paul Farris · Phillip Pfeiffer · David Reibstein | |
| Marketing Metrics | 978-0-13-671713-3 | 2020 | David Reibstein · Paul Farris · Phillip E. Pfeifer | |
| Marketing Metrics: The Manager's Guide to Measuring Marketing Performance | 978-0-13-408596-8 | 2015 | Paul Farris · Phillip Pfeifer · David Reibstein |
Addison-Wesley Verlag · Pearson Education · Prentice Hall