McGraw-Hill · McGraw-Hill Interamericana
| title | media type | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Marketing | Paperback | 978-970-10-4108-6 (970-10-4108-9) | 2003 | |
| Marketing | Hardcover | 978-0-07-365645-8 (0-07-365645-3) | 2000 | Eric N. · Hartley, Steven W. · Rudelius, William Berkowitz |
k.A. · K. R. · Kerin Roger · R. A. · Roger A. · Roger A. Kerin