G.L. · Gordon-l · Gordon S. Linoff · Gordon S. Linoff Michael J. A. Berry
title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Data Mining Techniques: For Marketing, Sales, and Customer Support | 978-0-471-17980-1 (0-471-17980-9) | 1997 | Michael J. A. Berry |
Mastering Data Mining: The Art and Science of Customer Relationship Management | 978-0-471-33123-0 (0-471-33123-6) | 2000 | Michael Berry |
Mining the Web: Transforming Customer Data into Customer Value | 978-0-471-41609-8 (0-471-41609-6) | 2002 |