| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Strategy | 978-0-03-024801-6 (0-03-024801-9) | 1998 | O. C. Ferrell · Michael D. Hartline · David Luck |
| Marketing Strategy and Plans | 978-0-13-558719-5 (0-13-558719-0) | 1989 | David Johnston Luck · O. C. Ferrell |
| Strategic Marketing Management: Text and Cases | 978-0-538-82823-9 (0-538-82823-4) | 1993 | O. C. Ferrell · David Luck |
G J · G L. · George J. · George, Jr. · George L. · George Lucas · H.J. · H. Lucas · J. L. · J. Lucas
Cengage Learning · Holt McDougal · Prentice Hall