| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Marketing Research | Hardcover | 978-0-618-66063-6 | 2006 | Dhruv Grewal · R. Krishnan | |
| Marketing Research | Paperback | 978-0-618-00062-3 | 2003 | Dhruv Grewal · R. Krishnan | |
| Qualitätsservice. Was Ihr Kunden erwarten - was Sie leisten müssen. | Gebunden | 978-3-593-34464-5 | 1992 | Valerie A. Zeithaml · L.d L. Berry | |
| Service Quality | Paperback | 978-0-9657114-3-2 | 2004 | Valarie A. Zeithaml | |
| SPSS CD-ROM for Parasuraman/Grewal/Krishnan's Marketing Research, 2nd | CD-ROM | 978-0-618-66067-4 | 2006 | ||
| Techno-Ready Marketing: How and Why Your Customers Adopt Technology | Paperback | 978-1-4165-7663-1 | 2007 | Charles L. Colby | |
Campus Verlag · HOUGHTON MIFFLIN · Marketing Science Institute · Simon & Schuster