Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Information

by Zikmund / McLeod / Gilbert

Paperback

ISBN: 978-981-253-054-7

ISBN-10: 981-253-054-1

TBS · 2002

See also (possibly by other authors):
2010PaperbackCustomer Relationship Management: Integrating Marketing Strategy And Information Technology
2002PaperbackCustomer Relationship Management: Integrating Marketing Strategy and Information Technology