Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

by: Miralem Helmefalk · Leif Marcusson

Hardcover

details (United States).

ISBN: 978-1-7998-1970-7

ISBN-10: 1-7998-1970-1

Business Science Reference · 3. January 2020