year of publication | ISBN | author(s) | title |
2003 | 978-0-9725290-1-3 | Jean Bystedt | Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews |
'' | 978-0-9725290-2-0 | Leslie M. Harris | After Fifty: How the Baby Boom Will Redefine the Mature Market |
2004 | 978-0-9725290-3-7 | Jim Perkins | Beyond Bodegas: Developing a Retail Relationship with Hispanic Customers |
'' | 978-0-9725290-5-1 | Juan Faura | The Whole Enchilada: Hispanic Marketing 101 |
'' | 978-0-9725290-7-5 | Brent Green | Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions |
2005 | 978-0-9725290-8-2 | Tom Asacker | A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept |
'' | 978-0-9725290-9-9 | Pepper Miller · Herb Kemp | What's Black About It? Insights to Increase Your Share of a Changing African-American Market |