Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Reshaping

by: David Bejou · Timothy L. Keiningham · Lerzan Aksoy

Hardcover

ISBN: 978-0-7890-3435-9

ISBN-10: 0-7890-3435-2

Routledge · 2006

See also:
2016PaperbackCustomer Lifetime Value
2016HardcoverCustomer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
2006PaperbackCustomer Lifetime Value