Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising

by Terrence A. Shimp

Paperback

ISBN: 978-0-324-40808-9

ISBN-10: 0-324-40808-0

TBS · 2006

See also (possibly by other authors):
2017PaperbackAdvertising, Promotion, and other aspects of Integrated Marketing Communications
2013HardcoverAdvertising Promotion and Other Aspects of Integrated Marketing Communications
2008HardcoverAdvertising Promotion and Other Aspects of Integrated Marketing Communications
2006HardcoverAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications