Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

Principles

by: K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne · Abbie Griffin

Hardcover

ISBN: 978-0-324-20044-7

ISBN-10: 0-324-20044-7

Cengage Learning · 2004

See also:
2005Ring-boundMarketing Principles and Best Practices (Transparencies)
2004PaperbackIse Marketing Principles and Best Practice