Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Rangaswamy

by: Gary L. Lilien · Lilien · Arvind Rangaswamy

Hardcover

ISBN: 978-0-321-03050-4

ISBN-10: 0-321-03050-8

Prentice Hall · 1998
See also:
2002HardcoverMarketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
2002TaschenbuchMarketing Engineering: Computer-Assisted Marketing Analysis and Planning: International Edition