Integrated Advertising, Promotion and Marketing Communications, Student Value Edition Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (5th Edition)
by:
Kenneth E. Clow
·
Donald E. Baack
Loose Leaf
details (
USA
).
ISBN: 978-0-13-262832-7
ISBN-10: 0-13-262832-5
Prentice Hall
· 2011